SMS Messaging Terms

Rally is a messaging platform for local service businesses, operated by M2Innovate LLC. Text messages are sent by each business to its own customers; Rally hosts their sign-up and consent pages on this site. These terms describe how text messaging works when a local service business uses Rally to communicate with its customers.

Who sends messages

Messages are sent by the service business (for example, a plumbing, HVAC, or electrical company), assisted by the Rally software tool, to that business's own customers. Messages are written as the business, never in the voice of an AI assistant.

Which messages are automated

Most messages are written or approved by the business before they are sent. A few short, fixed messages are sent automatically instead:

• the one-time confirmation after a customer signs up for texts on the business's sign-up page;
• the replies to STOP, START and HELP;
• at most once per customer, a text acknowledging a missed call after the caller leaves a voicemail. It reads “Thanks for calling [the business]. They’ll call or text you back soon. This is an automated text.” followed by the line on how to text STOP to opt out. A business can choose to approve this text before it is sent instead.
• while the business is on a job and has turned on its on-the-job mode, at most once per customer for that stretch, a text to a customer whose message has waited two hours. It reads “Got your message. [the business] is on a job and will get back to you as soon as possible. This is an automated text.” followed by the line on how to text STOP to opt out.
• once a business has chosen to let Rally send that kind of reply automatically, the matching fixed reply is sent without the business reviewing each one first. These replies are: an acknowledgement of a new message, which reads “Got your message. [the business] will get back to you soon.”; a follow-up when a customer has not replied, such as “Just checking back in — does our quote still work for you?” or “Just checking in — does this still work for you?”; an offer of open times from the business's calendar, which reads “[the business] has these times open: [times]. Reply with the one that works.”; and a question about the job: “What work needs to be done?”, “What is the address for the job?” or “How soon do you need the work done?” Each is followed by the line on how to text STOP to opt out.
• once a business has chosen to let Rally send its acknowledgements automatically, a short reply when a customer's message needs the business to check something first. It reads “[the business] is checking and will reply soon. This is an automated text.” followed by the line on how to text STOP to opt out.

Consent

A business only texts customers who have an established relationship with it and who provided their mobile number when requesting service — by calling, filling out the business's booking or quote form, or texting the business directly — and who were told the business would text them about their job. Customers can also sign up directly at rallyai.net/sms-opt-in, where consent is given by checking a box that is unchecked by default.

Message types & frequency

Messages relate to the customer's jobs: confirming appointments, sending and following up on quotes, coordinating arrival times, and answering questions. Frequency varies with the conversation; many messages are replies to the customer.

Opt out & help

Reply STOP (or STOPALL, UNSUBSCRIBE, CANCEL, QUIT, END) to any message to stop receiving texts. Reply START to opt back in. Reply HELP or INFO for help. When you opt out, you'll receive a one-time confirmation that you've been unsubscribed and will receive no further texts from the business via Rally. Msg & data rates may apply.

Delivery

Message delivery depends on your mobile carrier and network conditions. Carriers are not liable for any delayed or undelivered messages.

Contact & privacy

Email info@rallyai.net. See our Privacy Policy for how information is handled — including that mobile opt-in data is never shared with third parties for marketing.